How to Create a Carousel Ad in Facebook Ads Manager: Step-by-Step Guide

How to Create a Carousel Ad in Facebook Ads Manager

If you’re looking to boost engagement and showcase multiple products or features in one ad, Facebook carousel ads are a powerful option. In this blog post, we’ll show you how to create a carousel ad in Facebook Ads Manager with step-by-step instructions.

What is a Carousel Ad?

A carousel ad lets you display up to 10 images or videos in a single ad, each with its own headline, description, and link. It’s ideal for:

• Displaying multiple products
• Telling a visual story in steps
• Highlighting different features of a service

Carousel ads are swipeable on mobile and interactive on desktop, making them more engaging than static ads.

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Step-by-Step: How to Create a Carousel Ad in Facebook Ads Manager

1. Log in to Facebook Ads Manager

Go to adsmanager.facebook.com and log in with your business account.

2. Click on “Create”

Start by clicking the Create button to make a new campaign.

3. Choose Your Campaign Objective

Select a campaign objective that supports the carousel format:

• Traffic
• Conversions
• Catalog Sales
• Engagement
• App Installs

For example, if you want to drive people to your website, choose Traffic.

4. Name Your Campaign

Give your campaign a name to help you identify it later.

5. Set Up Your Ad Set

In this section, define your:

• Audience (location, age, gender, interests)
• Placements (automatic or manual)
• Budget and Schedule (daily or lifetime budget)

6. Choose the Carousel Format

In the Ad Setup section, select the Carousel format.

7. Add Carousel Cards

Now you can add up to 10 cards. For each card, include:

• Image or Video
• Headline
• Description
• Destination URL (link to product or service page)

Tip: Use high-quality visuals and consistent branding across all cards.

8. Add Primary Text and Call-to-Action

At the top, write the main caption (primary text) that will appear above the carousel. Choose a relevant call-to-action (CTA) like “Shop Now,” “Learn More,” or “Sign Up.”

9. Preview Your Ad

Check how your ad looks on both mobile and desktop views. Make edits if needed.

10. Publish Your Ad

Once satisfied, click Publish. Your carousel ad will go through Facebook’s review process before going live.

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Tips for an Effective Facebook Carousel Ad

• Start with a strong first image to grab attention.
• Keep your messaging consistent across all cards.
• Use different landing pages if each product has a unique link.
• A/B test with different visuals and CTAs.

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Final Thoughts

Now that you know how to create a carousel ad in Facebook Ads Manager, it’s time to get creative! Whether you’re showcasing multiple services, highlighting your portfolio, or promoting an offer, carousel ads can increase engagement and clicks significantly.

Looking to run Facebook ads for your business? Contact us at Trendy Web Works for expert help in ad creation and digital marketing strategies.

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