Improving your website’s Core Web Vitals is essential for enhancing user experience and SEO rankings. One of the best ways to achieve this is by implementing an HTML preload and lazy-load solution. These techniques help optimize the loading of critical resources and defer non-essential content, leading to faster page load times and better Core Web Vitals scores.
Core Web Vitals are a set of metrics defined by Google that measure real-world user experience on your site. They focus on loading performance, interactivity, and visual stability. Key metrics include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Optimizing resource loading through preload and lazy-load directly improves these metrics.
HTML preload is a resource hint that tells the browser to fetch important resources early during page load, such as fonts, CSS files, or hero images. Using the <link rel="preload" as="resource-type" href="resource-url">
tag allows the browser to prioritize these critical assets, reducing the Largest Contentful Paint time and improving perceived load speed.
Example of preloading a font:
<link rel="preload" href="/fonts/my-font.woff2" as="font" type="font/woff2" crossorigin="anonymous">
Lazy-load defers the loading of non-critical resources like images, videos, or iframes until they are about to enter the viewport. This reduces the initial page load size and speeds up rendering. Native lazy loading can be enabled in HTML with the loading="lazy"
attribute.
Example of lazy-loading an image:
<img src="image.jpg" alt="Example Image" loading="lazy">
To create a powerful HTML preload and lazy-load solution, follow these steps:
loading="lazy"
to defer loading images and iframes that are not immediately visible.By combining preload and lazy-load techniques, you ensure that critical content loads quickly while reducing unnecessary data fetching, resulting in a better user experience and improved Core Web Vitals.
Here’s a complete, production-ready HTML solution that includes:
<link rel="preload">
to your <head>
(in header.php
)Replace the href
with your actual image URL:
<?php if (is_single()) : ?>
<link rel="preload"
as="image"
href="https://consequence.net/wp-content/uploads/2025/02/Beyonce-2025-Tour-How-to.jpg"
fetchpriority="high"
imagesrcset="https://consequence.net/wp-content/uploads/2025/02/Beyonce-2025-Tour-How-to.jpg 590w"
imagesizes="(max-width: 590px) 100vw, 590px" />
<?php endif; ?>
single.php
or content-single.php
)Use the following HTML structure:
<style>
.lcp-image-wrapper {
position: relative;
overflow: hidden;
max-width: 100%;
}
.lcp-placeholder {
filter: blur(20px);
width: 100%;
transition: opacity 0.5s ease;
}
.lcp-full {
position: absolute;
top: 0;
left: 0;
width: 100%;
opacity: 0;
transition: opacity 0.5s ease;
}
.lcp-full.loaded {
opacity: 1;
}
</style>
<div class="lcp-image-wrapper">
<img class="lcp-placeholder"
src="https://consequence.net/wp-content/uploads/2025/02/Beyonce-2025-Tour-How-to-LQIP.jpg"
alt="Beyoncé 2025 Tour - Placeholder" />
<img class="lcp-full"
src="https://consequence.net/wp-content/uploads/2025/02/Beyonce-2025-Tour-How-to.jpg"
alt="Beyoncé 2025 Tour"
width="590"
height="332"
fetchpriority="high" />
</div>
<script>
document.addEventListener("DOMContentLoaded", function () {
const fullImg = document.querySelector('.lcp-full');
fullImg.addEventListener('load', function () {
fullImg.classList.add('loaded');
});
// Fallback if load fires instantly
if (fullImg.complete) {
fullImg.classList.add('loaded');
}
});
</script>
Element | Purpose |
---|---|
.lcp-placeholder | A tiny blurred placeholder image |
.lcp-full | Full image that fades in once loaded |
<link rel="preload"> | Instructs browser to fetch image early |
fetchpriority="high" | Tells browser it’s the most important image |
lazy-load fallback | Prevents layout shift and blocks |
Use:
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